Publipan is an original green concept that take advantage of the blank space in the paper bags, that the bakery usually use to serve such a basic product as the bread to their customers. This space is used as a new ad media to promote products and services. Publipan is the most direct, nonintrusive and effective media on the market, been at the same time ecologic and environment friendly.
Publipan starts operation in Italy in 2014 through the brand Pubblipane (www.pubblipane.it) with a great success since Italy is one of the European countries with highest habbit to consume bread. Invitalia has supported Publipan in the implementation process by providing key information on the business environment, legal procedures to establish a company and facilitating contacts with local business association.
Italy has an important manufacturer industry, and a good developed sector, with the necessity to communicate their own advantages to final clients. We are always looking for adapting our supports and creating new ones, in order to offer to companies and institutions a new and different way to spread messages. If the market continues to respond as it is doing, we will continue investing in Italy, bringing new advertising media and making them available to our customers (Jose Antonio Melian, Country Manager Italy).
Started in 2007 in Spain, Publipan has over a hundred franchisees in the country of origin, and offices in more than 20 countries worldwide; all of them adding up to 500 franchisees around the globe.
In the last two years, Publipan saved more than 1.000.000 to the bakeries giving bags for free and also have contributed to retire more than 50.000.000 plastic bags from the market. Leading clients worldwide such as Coca Cola, Danone, Nestlé, Ferrero, Vodafone have already entrusted to Publipan dedicated ad campaigns.