Omnilife Group, a Mexican based company specialized in the development, production and distribution of food supplements in powder and liquid vitamins, is opening a commercial office in Italy.
The company currently operates in Latin America, USA and Spain making over 70 different nutritional and dietary supplements. Based in Guadalajara, Mexico, the Group employs more than 6,000 people worldwide, and can count on a network of around 6 million distributors serving 19 countries worldwide.
After the first successful launch in Europe, with the opening of a commercial office in Madrid, the fast-growing demand in Italy convinced the management to proceed with the opening of a branch office in Rome.
Invitalia supported Omnilife in all steps of the implementation process, from delivering strategic information on labor, tax and legal issues to the identification of the commercial space and the facilitation of suppliers aimed to smooth and speed-up the opening operation.
Italy offers a huge business opportunity in the nutritional product segments and we are very excited to open our commercial office here in Rome. Thanks to a reliable and efficient support from Invitalia, we have been able to move quickly in setting up operations in Italy (Oscar Plasencia Rojas, General Manager of Omnilife Spain, who manages the project for Italy).
Omnilife Group has become, in just two decades of operation, one of the top 200 companies in Mexico.