Critical Links, a global provider of unified voice, data and IT solutions for small and medium businesses (SMBs), announced the opening of an office in Italy. This is the latest step in its successful business strategy to establish a direct presence in EMEA markets showing the greatest potential for cost-effective converged communications solutions for SMB's. Critical Links already has a direct presence in the UK, Germany and Portugal.
"Critical Links decision to establish a direct presence in Italy is a result of the growing demand for the edgeBOX solution from existing business partners addressing the SMB market", states Mr. Joćo Carreira, Critical Links CEO. "The new Italian office will enable Critical Links to work more closely with existing and prospective system integrators, telecommunications operators and service provider's partners, providing sales and technical support and training".
The new Critical Links office is located at Castelfiorientino, near Florence, in Central Italy. Mr. Gianni Campinotti, an experienced manager with an extensive track record in selling and supporting VoIP solutions leads the Italian team. "The edgeBOX is a very attractive solution for Italian SMB's trying to stay competitive as they deal with the economic downturn" states Mr. Campinotti. "Italian telecommunications operators and service providers see the edgeBOX as great solution to extend managed services to this market segment, and system integrators evaluation of the edgeBOX places it as a complete and flexible platform to bring unified communications to SMB's"
The edgeBOX is an award winning multi-service appliance that replaces up to 6 specialized devices with a single integrated solution, and provides SMB customers with a complete networking infrastructure that is simple to install and configure, easy to maintain and upgrade and can be managed remotely. Customers can leverage edgeBOX™ for VOIP, IP-PBX, VPNs, security, NAC and QoS as well as web server, e-mail server and data storage. It is available on a range of scalable platforms that support up to 300 users.
A recent IDC survey (The Move to Voice and Data Convergence Among Western European SMBs — an IDC Survey, Doc # MM03Q, May 2008) confirms that SMBs in Western Europe, especially midmarket companies, have been rather dynamic in terms of IT uptake of new technologies, and adoption has been increasing alongside a greater awareness of what the IT market offers. In this context, voice and data convergence solutions have started to grow in acceptance.
"Reduced costs and, more importantly, reduced complexity determined by the single point of accountability of VoIP deployments, are the two immediate elements that service providers that want to make the most of market opportunities in the SMB space must focus their marketing campaign on. Still, underlining the impact that VoIP has on overall productivity it is crucial to build on longer-term success,'' said Nina Bonagura, senior research analyst, IDC's European Vertical Markets service.
The edgeBOX has been widely deployed around the world to offer a sophisticated platform of cutting edge capabilities to Small and medium businesses. Recently, it was deployed by ONI Communications, a fast moving Service Provider in Europe, to deliver a host of voice and data services as well as at over a thousand schools in one of the largest school modernization programs.
For more information: www.critical-links.com