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Already in Italy
Italy's strong appeal attracts great interest from international hotel groups, who are investing in hotels (particularly 4 and 5 star) in the main art cities and in the business hotel division, through renovations and new buildings with modern design concepts.
Six international groups are included in the rankings of the main international hotel chains in the Italian market - Best Western, NH Hotels, Inter Continental Hotels Group, Accord, Starwood and Hilton – together representing 28% of hotels and 20% of turnover.
Rankings of the main international hotel chains in the Italian market – Years 2008-2009 (1)
| Rank | Company | 2008 | 2009 | |||
|---|---|---|---|---|---|---|
| 2008 | 2009 | Hotels | Rooms | Hotels | Rooms | |
| 1 | 1 | Best Western | 160 | 11.000 | 170 | 12.000 |
| 2 | 2 | NH Hotels | 55 | 8.002 | 54 | 8.263 |
| 3 | 3 | InterContinental | 56 | 7.830 | 58 | 8.119 |
| 5 | 4 | Accor | 45 | 6.382 | 49 | 6.814 |
| 4 | 5 | Starwood | 34 | 6.840 | 31 | 6.421 |
| 6 | 6 | Hilton Worldwide | 14 | 3.543 | 16 | 3.728 |
| 7 | 7 | ClubMed | 4 | 2.148 | 4 | 2.148 |
| 8 | 8 | Marriott | 7 | 1.756 | 7 | 1.756 |
| 10 | 9 | Choice | 16 | 1.338 | 20 | 1.625 |
| 9 | 10 | Sol Meliā | 5 | 1.350 | 5 | 1.350 |
| 12 | 11 | Luxury Lifestyle Hotels | 20 | 989 | 20 | 989 |
| 11 | 12 | AC Hotels | 11 | 1.260 | 10 | 897 |
| 13 | 13 | Exe Hotels | 6 | 760 | 6 | 760 |
| 15 | 14 | Fiesta hotel & Resort | 2 | 505 | 2 | 505 |
| 16 | 15 | Wyndham Worldwide | 4 | 503 | 4 | 503 |
| 18 | 16 | Golden Tulip | 5 | 467 | 5 | 467 |
| 23 | 17 | Rf Hotels | 2 | 237 | 3 | 440 |
| 14 | 18 | Vime Hotels & Resort | 10 | 594 | 7 | 420 |
| 19 | 19 | Dorchester | 1 | 401 | 1 | 401 |
| 38 | 20 | Tui Hotels & Resort | - | - | 1 | 333 |
| 20 | 21 | Groupe de Louvre | 3 | 325 | 3 | 325 |
| 21 | 22 | Orient Express | 6 | 248 | 6 | 248 |
| 22 | 23 | Falkensteiner Hotels & Resort | 4 | 246 | 4 | 246 |
| 24 | 24 | Four Season | 2 | 234 | 2 | 234 |
| 25 | 25 | Rezidor Hotel Group | 1 | 220 | 1 | 220 |
| 26 | 26 | Heuston Hospitality | 1 | 208 | 1 | 208 |
| 35 | 27 | H10 Hotels | 0 | 0 | 1 | 181 |
| 27 | 28 | Geniesser Hotels | 4 | 170 | 4 | 170 |
| 17 | 29 | Warwick International Hotels | 5 | 480 | 2 | 156 |
| 29 | 30 | Steigenberger Hotels & Resort | 1 | 139 | 1 | 139 |
| 30 | 31 | Grand Heritage Hotel Group | 1 | 119 | 1 | 119 |
| 31 | 32 | Hyatt | 1 | 117 | 1 | 117 |
| 32 | 33 | Kempinski | 1 | 99 | 1 | 99 |
| 33 | 34 | Regina Hoteles | 1 | 83 | 1 | 83 |
| 34 | 35 | LifeClass Hotels & Spa | 1 | 33 | 1 | 33 |
| TOTALE | 489 | 58.626 | 503 | 60.517 | ||
Source: Mercury
Recent investments market analysis in the tourism sector (2) shows the presence in Italy of 30 foreign companies that announced 67 investment projects between 2003 and 2009, focussing on real estate, sales, marketing and support, and leisure and entertainment activities.
American (36%), Spanish (30%) and British (14%) groups alone account for 80% of total investments, followed by France, Germany, Netherlands, Switzerland, Canada, Hong Kong and Singapore.
1) The list of the main international groups operating in Italy are taken from the “2010 Sixth Report on the hotel system in Italy”, published by Federalberghi in collaboration with Mercury in May 2010
2) Sources: Scenari Immobiliari, a first report on the hotel property market in Italy, March 2009, and the FDI markets database