Italy boasts a long tradition of ICT innovation dating back to the beginning of last century. Today Italy remains a source of vigorous and dynamic innovation, a major developer of pioneering technologies, with an impressive track record of successful cases.
Its 60 million potential consumers (Source: Eurostat 2010) − highly sophisticated and receptive to innovative technologies − contribute to making Italy one of the most outstanding pilot markets worldwide for development and launch of ICT products and services.
Market
Italy is Europes fourth largest ICT market, with market value exceeding 60 billion in 2010. TLC market share is worth 41,8 billion and the IT one is equal to 18,4 billion
Italian TLC market breakdown (2010) Italian IT market breakdown (2010)
Source: Assinform / NetConsulting
With reference to the TLC sector, Italy is one of the most advanced mobile communications market in the world.
As for the mobile phone penetration, Italy ranks second in Europe after Germany for overall number of users with over 90 million active SIM Cards (Source: Eurostat).
Italy has been the reference country for anyone operating in the wireless market since the 1990s, and still today it remains a laboratory for early adopters trying out and testing the latest mobile services and technologies before exporting them to other European markets.
Mobile phone subscribers: top ten countries in Europe (thousands) - 2009
Source: Eurostat