Italy boasts a long tradition of ICT innovation dating back to the beginning of last century. Today Italy remains a source of vigorous and dynamic innovation, a major developer of pioneering technologies, with an impressive track record of successful cases. Its 60,5 million potential consumers - highly sophisticated and receptive to innovative technologies − contribute to making Italy one of the most outstanding pilot markets worldwide for development and launch of ICT products and services.
Italy is one of Europes largest ICT market, with market value of almost 56 billion in 2012: TLC market share is worth about 39 billion and the IT one is about 17 billion (source: Assinform/Netconsulting). New market drivers are shaping the ICT industry in Italy: cloud solutions for corporate, social networks, the Government Digital Agenda, PA digitalization and the green ICT systems and applications - green data centers, smart grids and buildings, sustainable mobility - aiming to reduce CO2 emissions.