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Proactive Worldwide in Rome
U.S.-based competitive intelligence firm Proactive Worldwide, Inc. is opening its second fully owned and staffed office outside of the U.S, located in Rome. It will provide customized services for clients in developing business operations in the emerging Eastern European and Western European Markets.
The European office follows on the successful opening of Proactive’s Shanghai, China office in 2008.
Enhancing Proactive Worldwide’s ability to conduct CI research, consulting and training throughout Europe, the Managing Director for this office will be Joseph Metallo, a competitive intelligence expert who has conducted and analyzed intelligence in Europe and across the globe.
“I began my CI career with Proactive Worldwide over 10 years ago and I am thrilled to be rejoining the firm. Our European-based team is extremely excited to roll up our sleeves and address all of our clients’ business intelligence needs to develop new opportunities across all of Europe,” said Mr. Metallo.
“As the global community evolves and more companies seek to access the business opportunities in developed and emerging Europe, Proactive will bring an absolute ‘feet on the street’ approach to conducting its CI research,” said David J. Kalinowski, Proactive’s President and COO.
A seasoned manager and case officer, Mr. Metallo has developed an extensive network of European-based contacts and has assembled an elite international CI team during his many years working in the region. Metallo will oversee all day-to-day business activities and specifically manage the collection and analysis of evidence-based intelligence across Europe.
“With Joseph’s experience, cultural understanding of Europe and deep resource pool,” said Gary D. Maag, Proactive’s Chairman and CEO, “Proactive will be able to provide its global clients with an even broader range of customized research and analytical services that incorporate all the unique nuances of these important markets.”
The opening of this second office outside the U.S. gives Proactive even greater market-based capabilities to provide timely, targeted competitive intelligence to clients across a wide range of high growth industries.