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Italy at the top of Country Brand Index 2009
13 november 2009
Italy ranks sixth as the world's top country brand in the Country Brand Index 2009, the international survey of the image of more than 40 countries in the world.
The Country Brand Index, compiled by Future Brand in conjunction with PR firm Weber Shandwick, uses quantitative research and expert opinions. It ranks countries on assets such as suitability for business, arts and culture, and beaches.
Experts say: “Italy markets the very best of itself well: the cradle of gourmet cuisine, and art, the romance of Venice, the history of Rome, the art and culture of Florence, the exclusivity of the south and even the beauty of its people.”